People to People Event
Working with Tottenham Football Club Foundation and Academy staff we played a lead role on behalf of the Premier League and British Council China as a part of the people to people dialogue practical event element. This celebratory event formed part of the 3rd UK-China High Level People-to-People dialogue.
It is a key sports event supported by the Department of Culture Media and Sports and China's State General Administration of Sports and Ministry of Education. With a high level of organisational responsibility from the British Council, State General Administration and the Federation of University Sports China. Whilst being jointly supported by the key footballing bodies of the Premier League and The Football Association.
From a delivery perspective, our role focused on working in partnership with Tottenham Football Club in the build up to the event to look after and manage a number of activities with Chinese players and delegates, that would lead onto forming part of the practical showcase on the event day forum itself. As the targeted theme of the forum was 'From Grassroots to Professional - Building a Football nation' it allowed us a great opportunity to discuss and showcase the UK success in supporting this pathway through Tottenham Football Club's inspirational first and academy team training complex.
A number of objectives were achieved through this on and off pitch dialogue as officials, industry leaders and key representatives from professional clubs of both countries shared and discussed their own experiences, ambitions and plans for football development, whilst exploring areas to develop collaboration in the future.