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ADDRESSING VIOLENCE AGAINST WOMEN AND GIRLS THROUGH FOOTBALL
Innovative Sports Consultancy acts as the main consultation and delivery partner for the Premier League and British Council, together with UK and Kenya partners. Through this collaborative approach we are currently delivering a very innovative pilot programme using football to tackle issues of violence against women and girls in Western Kenya, Africa.
Building on the highly successful Premier Skills initiative and funded by the UK's Department for International Development (DFID), the Addressing Violence Against Women and Girl's Through Football works with young people in Mount Elgon and Kisumu regions, to address some of the behaviours and attitudes that give rise to high levels of violence against women and girls (VAWG).
Changing Lives in Kenya
Over the three year funding period, the programme will focus on adapting a similar Kicks style model run by Premier League Clubs to deliver regular weekly community football and educational sessions for young people in both regions of Kenya with the thematic focus of gender based violence.
Weekly football sessions offer inclusive opportunities to play engaging both males and females aged 10 - 20 years. The programme aims to use the municipal benefit of football actively to educate young people in a variety of different ways.
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LET'S KICK OUT VIOLENCE AGAINST WOMEN AND GIRLS
Through this process we have locally identified and are now currently training community coaches, teachers youth and social workers to become community inclusion football coaches addressing VAWG. Coaches get trained to address questions of gender, violence and conflict during football sessions which fundamentally gets reinforced in weekly workshops delivered on the thematic issue.
Alongside weekly football and educational sessions, the programme offers football tournaments and community events to raise awareness of the issues within the wider community.
Our areas of delivery
Change Agents on VAWG
We currently work very closely with Aston Villa Football Club and West Bromwich Albion Football Club on this programme and their community departments to positively utilise the appeal of a Premier League club but most importantly have the great added value of working closely with their highly qualified and skilled workforce.
Through this innovative multi agency partnership with in country, partners like, ACORD Kenya, UN Women, Football Kenya Federation, AFC Leopards and county government officials these agencies are taking a stand to protect and fight against sexual and gender based violence.
For more information on this programme we work on please check out the explore more section below or click on the find out more tap below.